How To Dominate E-Commerce In 2020 - Insight From Semalt

In 2020, the world was forced to look into new ways to conduct business. With economies crashing and individuals losing jobs, we saw leading companies in e-commerce making profit., as an example, saw its shares rise significantly because of e-commerce. Research shows that people worldwide prefer to search for commodities online rather than visiting shops and malls. This presents a unique opportunity for internet vendors as they are open to billions of possible clients.

The internet is genuinely a beautiful place with thousands of opportunities, but without the right knowledge and help, many businesses never make it to Google radar. This is why Semalt exists. As SEO professionals, we take businesses from the rock bottom of Google SERP and develop it to rank high when keywords are searched. 

Often, small scale entrepreneurs read about the benefits of the internet in improving sales, and they rush to create a website. By the time they are done, they discover that they've spent thousands of dollars with no profit to mitigate such losses. It is because of reasons like this, Semalt has designed this article to show promising entrepreneurs like you how to dominate the e-commerce market in not just 2020 but in the years that follow.

Here, we will be highlighting unique features that can help your website stand out and how you can exploit them to benefit you and improve sales.

Mobile and voice search 

Voice search is becoming a big part of how users search for information today. With a generation that's looking for faster and less stressful ways to get around obstacles, you shouldn't be surprised that over 20% of phone users already prefer using the voice search option. It shouldn't be considered a trend anymore but our reality.

Today, we have screen less devices such as Google Home and Amazon Echo, which will dictate only one search result for a user. If your website isn't focused on visibility and just blue links, it won't receive visibility in the voice search.

For voice searches on devices with screens, Google still dictates the option it thinks is best but still shows other results that have blue links. Relying on this alone isn't still sufficient because many times, the user prefers to sit back and listen before considering any other result that comes up.

Semantic search and internet optimization: 

Years ago, Google decided to move away from exact keyword matching. This was to help both the user and the websites, but somehow websites are still slow to keep up. These days, Google doesn't use the exact strings of words that are inputted by the user. Instead, it focuses on query context and analyzes the possible search intent. This way, the user sees what they want to see regardless of what they inputted.

This tells us that Google has a good understanding of its searcher interests, and if your website still focuses on the old school content creation method that uses single keyword strings, you will be left in the dust.


Rather than allowing its users to go for the worst services possible, Google has included a review feature to help users get the best services. Rather than making users search for the review of each business, Google adds supplementary information on its organic listing, which appears below the URL.

Quality structured data

These are the arrangement of the contents on a website properly. Semalt helps your website by putting the right things in the right places. This enables your visitors and search engine crawlers to navigate freely. This feature can be the last element you're missing when you try to get your website ranked. But no matter how high your SEO keywords are, it won't be easy to find if your website isn't structured correctly. 

Over the years, Semalt has worked with many clients and websites. Through these years, it has become common to find websites that make fantastic use of SEO keywords. But these websites never get any traffic or clicks, which becomes a severe problem for their owners. 

When you take away a website's colors, font styles, and graphics, all you're left with is the structure.

Google's algorithm collects information from searches and uses this data to rank your site. It functions because if a user finds your site, SERP or your search engines monitor how long these users stay on the site. A well-structured website makes visitors stay longer on the site where a poorly structured site makes the reader leave.

Other factors, like the bounce rate, also matters when considering the site structure. A good site structure can reduce the bounce rate, and your reader's dwell time. When you combine these two factors, your website automatically gets ranked. 

SERP marketing and content diversification

For years now, Google has been working on becoming a destination and not just a discovery project. This vision is made possible with a knowledge graph, quicker answers, interactive and visual results. This means that Google wants to serve every user by creating as many methods for searching as possible. These visions also plan on giving a comprehensive answer to any query.

If you decide to search for anything on Google today, you're going to come across some of the most detailed and straightforward answers possible. Imagine you want to travel to the White House if you input that on Google, you will see:
  • Knowledge graph. This includes the history of the white house, directions to the white house, and other relevant information.
  • Related videos. This searching element provides an interactive section where you can scroll through to see more videos.
  • People also ask result box. This is also an interactive box. It comes with questions other researchers have asked, and you can check out the answers to each question.
  • The visual result includes similar destinations, related searches, and more.
  • And finally, the organic texts which you can read through. 

Mobile-friendly websites

Google has also rolled out its mobile-friendly algorithm that fishes out websites optimized for mobile devices and adds points to them, making them rank better on SERP.  

As far back as in 2013, mobile devices made up about 15% of all internet traffic. Today, however, mobile devices account for up to 55% of all internet traffic. This means that if your website isn't mobile-friendly, you're on the wrong side of 55%. That's more than half of all internet users. You wouldn't want that. This is why Semalt designs mobile user-friendly websites that ensure that your websites function adequately on laptops, computers, and mobile devices.  


Asides generating traffic organically, websites can now buy a place at the top of SERP. Pay per click ads appears at the top and bottom of SERP, and they are usually easy to spot. They are also easy to distinguish thanks to the small "ad" label they carry. Each SERP page can carry one or multiple ads before the organic ranking follows. These ads can be considered a shortcut considering that they put you at the top but don't necessarily mean your clicks are converted to customers. By paying a specific amount to Google or other search engine providers, you skip the line and appear at the top of the search engine page. However, this may not necessarily mean you are running an effective SEO campaign. If you stop running these ads, there is no guarantee you will continue enjoying high amounts of traffic. 

Featured snippet

Featured snippets appear in the box directly above the search result. This is a box containing the most relevant information contained in the link. This box displays information that would be very persuasive to the reader. The use of this box is to serve as a form of advertisement for the website to convince the search engine user that a website has the best content to fit the user's needs. Snippets may include an image alongside texts. 
If a reader is interested in the information contained on the snippet, they can then click on the blue link below to open up the website. This makes snippets an essential tool for generating traffic and click-through rate to your site.

Now you know what you must do to get to the first page of Google, but we all know "knowing" and being able to do those things aren't exactly the same thing. Well, this is why Semalt is here for you. Like any investment, you want the best hands taking care of it, which is why Semalt is made up of the very best team. At Semalt, we meet each of the requirements listed above at affordable rates. Thanks to our hardworking team, Semalt has changed the course of several websites. Visit us today and get in touch with our team. We are available 24/7 and we would be more than happy to answer any questions you might have. We hope you stop by and we work together to optimize your website on search engines.

mass gmail